Can Marketing Feel Good? A Soulful Conversation with Joanne Homestead
What if writing emails could feel like a journey of self-discovery instead of just another sales tactic? In the latest episode of Redefining Us, host Stephanie Konter-O’Hara sits down with Joanne Homestead—email copywriter, coach, and founder of Desk Plant Creatives—to explore just that.
Joanne’s path from a 15-year teaching career to soulful storytelling began in a graduate school memoir class, where she discovered the power of personal narrative. Now, she helps purpose-driven entrepreneurs turn marketing into a meaningful, values-aligned practice.
In this heart-opening conversation, Stephanie and Joanne dive into:
The importance of your origin story—and how to uncover its power
How personal storytelling deepens emotional connection in marketing
Why values are essential for authentic branding
The role of safe vulnerability in content creation
The three pillars of a strong email sequence: value, connection, and promotion
What to do when perfectionism or marketing "rules" block your creativity
How messy first drafts (“zero drafts”) can lead to surprising clarity
For therapists, coaches, and creatives alike, this episode offers a fresh, affirming perspective on marketing that feels good, does good, and stays true to who you are.
Tune in and discover: That telling your story—your real, messy, beautifully imperfect story—might be the key to standing out, serving your people, and reclaiming your voice.
Connect with Joanne:
https://deskplantcreatives.com/
https://www.instagram.com/desk.plant.creatives/
https://www.linkedin.com/in/joannehomesteadcopywriter/
https://linktr.ee/deskplantcreatives
https://www.facebook.com/deskplantcreatives
https://www.youtube.com/channel/UCFUrIBT0zKKUr4Hq4g5-XfQ
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